Defog provides Amazon Sellers with a user-friendly and customizable spreadsheet holding vital sales data that allows quick decision-making.
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  • Generative Business Intelligence (GenBI) for Amazon Sellers and Agencies
    August 13, 2025
    Posted On Business, Defog & AI

    Generative Business Intelligence (GenBI) for Amazon Sellers and Agencies

    For Amazon sellers and agencies, data is the lifeblood of decision-making. Daily fluctuations in market conditions, evolving product offerings, and…

    Continue Reading…: Generative Business Intelligence (GenBI) for Amazon Sellers and Agencies
  • Beyond Automation: The Tech Behind Procedural Software, AI-Enhanced Workflows, and Autonomous AI Agents
    May 8, 2025
    Posted On Business, Defog & AI

    Beyond Automation: The Tech Behind Procedural Software, AI-Enhanced Workflows, and Autonomous AI Agents

    In previous articles (here and here), we outlined the key differences between procedural software, workflows enhanced by AI, and fully…

    Continue Reading…: Beyond Automation: The Tech Behind Procedural Software, AI-Enhanced Workflows, and Autonomous AI Agents
  • From Procedural Solutions to AI Agents: A (Slighly) Technical Comparison of Software for Amazon Sellers and Agencies
    April 30, 2025
    Posted On Business, Defog & AI

    From Procedural Solutions to AI Agents: A (Slighly) Technical Comparison of Software for Amazon Sellers and Agencies

    In our previous article on real AI opportunities in e-commerce selling, we highlighted the importance of distinguishing between tasks that…

    Continue Reading…: From Procedural Solutions to AI Agents: A (Slighly) Technical Comparison of Software for Amazon Sellers and Agencies
  • AI in E-Commerce: Real Opportunities vs. Hype—Where AI Truly Makes a Difference
    April 29, 2025
    Posted On Business, Defog & AI

    AI in E-Commerce: Real Opportunities vs. Hype—Where AI Truly Makes a Difference

    Artificial Intelligence (AI) is no longer just a buzzword—it’s increasingly embedded in the tools and strategies powering e-commerce, particularly on…

    Continue Reading…: AI in E-Commerce: Real Opportunities vs. Hype—Where AI Truly Makes a Difference
  • How a Robust Information System Transforms Amazon Seller Agencies
    April 1, 2025
    Posted On Business

    How a Robust Information System Transforms Amazon Seller Agencies

    1. Introduction to Amazon Seller Agencies 1.1 The Role of Amazon Seller Agencies As Amazon has solidified its position as…

    Continue Reading…: How a Robust Information System Transforms Amazon Seller Agencies
  • Data Transformation, A Must-Have for Amazon Sellers and Agencies
    February 25, 2025
    Posted On Business, Extracting Data

    Data Transformation, A Must-Have for Amazon Sellers and Agencies

    In the fast-paced world of Amazon selling, data is king. Sellers and agencies rely on Amazon Seller Central’s data to…

    Continue Reading…: Data Transformation, A Must-Have for Amazon Sellers and Agencies
  • How Amazon Agencies Can Keep Sellers Informed and Quickly React to Performance Changes
    February 12, 2025
    Posted On Business

    How Amazon Agencies Can Keep Sellers Informed and Quickly React to Performance Changes

    In the fast-paced world of Amazon selling, agencies play a crucial role in helping sellers manage their online stores effectively.…

    Continue Reading…: How Amazon Agencies Can Keep Sellers Informed and Quickly React to Performance Changes
  • Amazon Seller & ChatGPT: Measuring New vs. Returning Customers in PPC Campaigns
    February 6, 2025
    Posted On Advertising, Defog & AI, Performance

    Amazon Seller & ChatGPT: Measuring New vs. Returning Customers in PPC Campaigns

    Managing an Amazon store’s performance can be overwhelming, especially with the vast amounts of sales and customer data available. However,…

    Continue Reading…: Amazon Seller & ChatGPT: Measuring New vs. Returning Customers in PPC Campaigns
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  • Defog & AI (18)
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Featured Posts

  • Generative Business Intelligence (GenBI) for Amazon Sellers and Agencies

    Generative Business Intelligence (GenBI) for Amazon Sellers and Agencies

  • Beyond Automation: The Tech Behind Procedural Software, AI-Enhanced Workflows, and Autonomous AI Agents

    Beyond Automation: The Tech Behind Procedural Software, AI-Enhanced Workflows, and Autonomous AI Agents

  • From Procedural Solutions to AI Agents: A (Slighly) Technical Comparison of Software for Amazon Sellers and Agencies

    From Procedural Solutions to AI Agents: A (Slighly) Technical Comparison of Software for Amazon Sellers and Agencies

  • AI in E-Commerce: Real Opportunities vs. Hype—Where AI Truly Makes a Difference

    AI in E-Commerce: Real Opportunities vs. Hype—Where AI Truly Makes a Difference

  • How a Robust Information System Transforms Amazon Seller Agencies

    How a Robust Information System Transforms Amazon Seller Agencies

Contact us

Please send us your thoughts or questions using hi@defog.report.

Defog provides Amazon Sellers with a user-friendly and customizable spreadsheet holding vital sales data that allows quick decision-making.

Defog provides Amazon Agencies and Professional Sellers with all the essential sales data for running the business and making decisions with or without AI.

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