Defog & AI
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Beyond Automation: The Tech Behind Procedural Software, AI-Enhanced Workflows, and Autonomous AI Agents
In previous articles (here and here), we outlined the key differences between procedural software, workflows enhanced by AI, and fully autonomous AI agents. Today, we…
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From Procedural Solutions to AI Agents: A (Slighly) Technical Comparison of Software for Amazon Sellers and Agencies
In our previous article on real AI opportunities in e-commerce selling, we highlighted the importance of distinguishing between tasks that can be handled with procedural…
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AI in E-Commerce: Real Opportunities vs. Hype—Where AI Truly Makes a Difference
Artificial Intelligence (AI) is no longer just a buzzword—it’s increasingly embedded in the tools and strategies powering e-commerce, particularly on Amazon. Yet, despite AI’s promise,…
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Amazon Seller & ChatGPT: Measuring New vs. Returning Customers in PPC Campaigns
Managing an Amazon store’s performance can be overwhelming, especially with the vast amounts of sales and customer data available. However, understanding whether your advertising investment…
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Amazon Seller & ChatGPT: Uncover Seasonal Insights Comparing Weekly Sales and Advertising Costs
Understanding seasonal trends can affect Amazon sellers’ inventory, pricing, and advertising decisions. This article explores how the easy integration between Defog’s Google Sheets spreadsheets and…
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Amazon Seller & ChatGPT: Analyze Repeat Customer Orders per SKU
Managing an Amazon store’s performance can be overwhelming, as there are vast amounts of sales and customer data to analyze. However, understanding customer ordering patterns…
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Amazon Seller & ChatGPT: Track Refunds
Managing an Amazon store’s performance requires staying on top of key data, including customer refunds. According to the National Retail Federation in the US, $743…
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Amazon Seller & ChatGPT: Discover How to Analyze Customer Spending Patterns
Managing an Amazon store’s performance can be overwhelming, as there are vast amounts of sales and customer data to analyze. However, with AI’s help, uncovering…
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Amazon Seller & ChatGPT: Customers by Number of Units Purchased
Managing an Amazon store’s performance can be overwhelming, especially with the vast amounts of sales and customer data to analyze. However, understanding customer ordering behavior,…
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Amazon Seller & ChatGPT: AI-Driven Insights – Advertising vs. Organic Sales on Amazon
An Amazon seller can gain a clearer picture of the overall performance of their store by breaking down sales into advertising-driven and organic-driven. This article…