Summary

For Amazon consultants, virtual assistants, and experts, maximizing existing client relationships rather than constantly chasing new ones is an opportunity. Upselling your current clients—Amazon sellers—by offering added-value services is more cost-effective and can lead to larger contracts.

Sellers are often overwhelmed by inventory, pricing, advertising, and customer service, so consultants can offer additional services that save time and enhance profitability. Here are six essential services to consider:

1. Business Intelligence: Provide data-driven insights on pricing, promotions, and listing optimization to help clients make faster, informed decisions.
2. Store Monitoring: Proactively monitor inventory, reviews, and advertising performance to respond quickly to unpredictable events.
3. Sales Forecasting: Use data to predict future sales, optimize inventory management, and plan for promotional events.
4. Advertising Optimization: Manage Amazon Ads by running experiments, analyzing metrics, and improving ROI.
5. Customer Behavior Analysis: Help sellers understand customer demographics, spending habits, and loyalty patterns for targeted marketing and product decisions.
6. Financial Reporting Support: Assist clients in organizing revenue and expenses to meet tax obligations and scale efficiently.

Tools like Defog streamline data retrieval and organization, enabling consultants to offer these services efficiently. By leveraging existing clients with these new services, you enhance client satisfaction and create new revenue streams. Start using Defog for free at defog.report.

The Upsell Opportunity for Amazon Experts

Working as an Amazon consultant, virtual assistant, or expert has unique challenges and opportunities! One of the biggest opportunities you might be missing is maximizing the value of your current clients. It’s an often-repeated business mantra that acquiring a new client is more expensive than retaining and upselling an existing one. This principle is true whether you’re selling a product or, like in your case, offering services to Amazon sellers. So, how can you make more money without constantly hunting for new clients? 

Let’s explore some ways Amazon consultants can add more value to their clients’ businesses, leading to new revenue streams and potentially larger contracts.

Why Focus on Existing Clients?

Before diving into the specifics, let’s set the stage with some context: existing clients are already engaged with you. They trust your expertise, you’ve proven your worth, and they understand the value you bring. Leveraging this relationship, it’s easier to introduce new services or upgrade your offerings without needing to overcome the hurdle of building trust from scratch, which happens with new clients.

On top of that, Amazon sellers are often stretched thin, trying to keep up with products, inventory, pricing, advertising, customer service, and more. They’re always looking for ways to streamline their operations, and that’s where you, the Amazon expert, can swoop in and offer even more help.

Here are some ideas on where to start offering more to your existing sellers:

1. Offer Business Intelligence for Faster, Data-Driven Decision Making

Amazon sellers rely on data for pricing trends, competitor listings, customer feedback, and more. But here’s the problem: many sellers don’t have the time, tools, or know-how to crunch that data and turn it into actionable insights. This is where you come in.

You can help your clients make quicker and more informed decisions by offering business intelligence services. For instance, you could:

• Analyze pricing and promotions to react quickly: React quickly to changes in sales after competitors’ aggressive pricing and promotions and analyze whether the seller’s promotions drive the sales they should. [read more here, here, and here]
• Optimize listings not with intuition but through data-driven experiments: Review listings and spot improvement opportunities, do experiments and repeat to optimize for better keywords, more compelling images, or enhanced descriptions.

Providing this type of high-level insight takes a load off your clients’ plates. To offer this service, you need customizable tools to organize and sanitize data for quick decision-making.

2. Introduce Store Monitoring Services

If there’s one thing guaranteed in the world of Amazon sellers, it’s unpredictability. From sudden listing suspensions to unexpected competitor activity or even Amazon algorithm updates, there’s always something that could throw a seller off balance. 

By offering store monitoring services, you can keep an eye on what matters most to your clients and respond immediately when something goes wrong. This could include:

• Monitoring inventory levels to avoid stockouts. [read more here and here]
• Monitoring advertising efficiency in real-time to change campaigns that are not running as expected. [read more here]

A rapid response to these events can save a seller’s business from major disruptions or money loss, making this service invaluable. Since it’s ongoing work, it’s a great way to secure a recurring revenue stream from your current clients. You will need tools that automate data access and retrieval to offer monitoring services.

3. Provide Sales Forecasting and Smarter Inventory Management

Amazon sellers need to stay ahead of the game regarding inventory management. Ordering too much inventory ties up capital, while too little could lead to stockouts and missed sales. This is where your expertise in sales forecasting comes into play.

By offering forecasting services, you help your clients predict future sales and order inventory accordingly. You can:

• Use historical sales data to predict future trends. [read more here and here]
• Factor in seasonality, promotional plans, and upcoming Amazon events (like Prime Day or Black Friday).
• Help clients avoid over-ordering or under-ordering. [read more here]

With a simple forecast, your clients can manage their inventory more efficiently, saving them money and headaches while ensuring they’re always stocked when demand spikes. You don’t need to be an expert statistician to use simple forecasting tools, as they are found in Excel, Google Sheets, or other business intelligence tools available in the market for free.

4. Optimize Amazon Advertising Investments with Experiments

Amazon Ads are a powerful tool for sellers to boost visibility and drive sales, but they can also be a money pit if not appropriately managed. Your clients need someone to dive deep into the metrics and optimize ad campaigns for maximum ROI. That someone could be you.

Offer Amazon Ads management services where you:

• Analyze ad performance data to see what’s working and what isn’t.
• Use data-driven experiments to optimize campaigns and suggest new advertising strategies and keywords.  

By helping your clients run experiments and measure the results in a data-driven way, you can directly impact their bottom line by making them spend smarter on advertising and charging a premium for this level of expertise. You will need tools to automatically retrieve the data from Amazon Advertising and Amazon Seller Central.

5. Help Sellers Understand Customer Behavior

Understanding who buys your client’s products can unlock massive opportunities for better marketing and sales strategies. Yet, many Amazon sellers don’t have the time or expertise to dive deep into customer behavior analytics.

As their consultant, you can offer services that analyze customer behavior, such as:

• Identifying demographics to tailor product and marketing efforts. [read more here]
• Analyzing purchase patterns to determine how much customers spend and what products they’re bundling together.
• Identifying repeat customers and creating strategies to increase customer loyalty. [read more here]

By giving your clients a clearer picture of their customers, you can help them make more informed decisions about product offerings, pricing, and marketing. To analyze customer behavior, you will need a business intelligence tool. The good news is that some existing tools already have an easy plug-and-play solution for customer behavior analysis.

6. Provide Support for Financial Reporting and Tax

Let’s face it: not many Amazon sellers enjoy digging into their financials. However, accurate financial reports are critical for running a profitable business and meeting tax obligations.

Without deep knowledge of accounting, you can offer financial reporting support services that help your clients correctly report their activities to accountants and software like QuickBooks, Freshbooks, and Xero:

• Support the seller in creating reports to track revenue, costs, and expenses, such as FBA fees, service fees, and other Amazon fees, using financial categories provided by accountants or bookkeeping software. [read more here]

This service is especially valuable for growing sellers considering expanding their product lines or scaling their operations. By providing support for clear, actionable financial reports, you give them the insight they need to make informed decisions.

Defog: Your Secret Weapon

Now, offering all these services might sound like a lot of work—but it doesn’t have to be. With tools like Defog, you can streamline data retrieval, create business intelligence visualization, run experimentation, and build reporting tools — all high-value services you can add to your clients.

Defog helps Amazon experts by simplifying the collection and organization of Amazon Sellers’ data. Whether you’re pulling sales metrics, customer data, or ad performance, you can quickly gather everything you need to provide valuable insights and services to your sellers.

Start Monetizing Now

The best part? You don’t need to wait for new clients to offer these services. You can begin with your current clients, upselling them on new services that deliver added value. You’ll differentiate yourself from the competition as a comprehensive Amazon consultant who can help with everything from data analysis to advertising optimization. Your increased value will make retaining clients easier and potentially winning larger contracts.

Use Defog for Free

If you want to start offering these services but don’t know where to begin with data retrieval and analysis, try Defog. It’s free to start, giving you the tools to sell your clients more advanced services.

You can check it out on the website and explore some upselling ideas on the blog.

By implementing these strategies, you can build a more profitable business while providing greater value to your clients—a win-win for everyone!